1. What is the name of your beverage? TBA

2. What kind of drink is this? Beer

3. Who will be drinking this? (Who is your target audience?) 21 & older

4. Name 3 existing drinks that are similar to your new beverage. (Who is your competition?) Arrogant Bastard Ale, Shock Top, Fat Tire

5. What are you packaging options? (Juice box? Wine Bottle?) Beer bottles